International Expansion
How a global leader established an innovative new business unit and successfully expanded from the UK into the USA
A global technology leader needed to establish an innovative new business unit and expand operations from the UK into the competitive U.S. market—all within 12 months.
The challenge was multifaceted: building strategic partnerships, developing market-driven products, and establishing a strong presence in a new geography while maintaining momentum and credibility.
Marina Nicholas worked alongside the leadership team to implement a strategic market entry plan leveraging the 8 Superpowers methodology:
Built strategic alliances with key U.S. technology partners and industry leaders to accelerate market entry and establish credibility
Developed a compelling market position that differentiated the new business unit in the competitive U.S. technology landscape
Created market-driven product offerings specifically designed for U.S. customer needs and preferences
Strategically positioned the team close to key decision-makers, ecosystem partners, and target customers in major U.S. tech hubs
Within 12 months, the business unit successfully launched in the U.S. market with a robust partner network, market-fit products, and a strong pipeline of enterprise customers.
The expansion laid the foundation for continued growth, establishing the company as a credible player in the U.S. technology sector and opening doors to additional market opportunities.
Whether you're expanding into new markets or launching a new business unit, Marina Nicholas can help you navigate the challenges and accelerate your growth.